I think it was Dan Kennedy who coined the famous question that every marketer needs to ask themselves at least once in their career: “Why should I, your prospective customer, choose to do business with you versus any and every
I love this and it’s very clever.. It works because it connects the marketer in question with his list and reinforces the ‘I care about my subscribers’ bond. It also makes him an extra four grand a month on top
One of my clients is ‘crushing it’ (as they say) with this method. I have to say I love this approach and it makes a hell of a lot more sense for this particular person than trying to sell $9